SET / Customization

Same platform. Your brand.

SET is a brand configurator. We curate the experience; you pick from options and bring your brand assets. 1-2 weeks to live.

See how AFG Records did it →
01 · LOCKED

What stays the same.

These are SET. They make the platform work, perform, and stay consistent across every tenant — agency, festival, club, venue.

◧
Layout system
12-col grid, fluid spacing, consistent rhythm across breakpoints.
⇄
Interaction patterns
Nav, filters, modals, toggles. Same gestures everywhere.
☷
Data model
Artist · Event · Agency · Tenant schemas. Unified, queryable.
⚡
Performance
Edge-cached. p95 < 800ms TTFB. Image pipeline preset.
◉
Accessibility
WCAG 2.2 AA baseline. Focus order, contrast, semantics enforced.
⚙
Security
Row-level security per tenant. Encrypted PII. Audit log.
Operated by: SET. Nobody, including you, modifies these. It's why every set.fm page loads fast and feels consistent.
02 · CURATED

What you choose from our catalog.

During the 1-2 week onboarding, the SET team configures these with you. No drag-drop builder — we operate it together.

Layout variants
3-5 per section
Type pairings
6-8 curated
Aa Bb 01
Geist · Geist Mono
Default
Aa Bb 01
Inter · JetBrains Mono
Modern
Aa Bb 01
PP Editorial · PP Mono
Editorial
Color palette
Within AA
SET green
AA ✓ 14.2:1
Coral
AA ✓ 7.1:1
Cyan
AA ✓ 9.4:1
Magenta
AA ✓ 5.8:1
Photography treatment
4 options
FEAT.
Motion intensity
3 levels
·
Subtle
Only essential transitions
··
Standard
Default SET motion
···
Expressive
Page reveals + parallax
Section ordering
Modular
⋮⋮01 Hero
⋮⋮02 Featured artists
⋮⋮03 Upcoming events
⋮⋮04 Manifesto
⋮⋮05 Contact
Picked once during onboarding, locked for live site.
Operated by: SET team during onboarding. No drag-drop builder — we configure together in a discovery call, then implement in the brand application phase (3 days).
03 · OPEN

What you provide.

You bring; we apply. Logo, photography, copy, domain — your brand assets, applied to the framework.

Logo SVG

upload preview
your-logo.svg
Vector master file. Light + dark variants if available.

Photography library

Artist portraits, event documentation, brand imagery. Min. 12 hi-res.

Copy & voice

bio.md
manifesto.md
contact.json
Provided in the onboarding doc. We tone-edit if needed.

Custom domain

afgrecords.com SSL ✓
yourbrand.com or set.fm/yourslug. We configure DNS + cert.

Brand hex color

#FF6B35
Single accent within AA contrast. Applied across the framework.

That's it.

Five assets. We do the rest.
Operated by: You upload / provide. SET implements during content onboarding (3 days).
04 · TIMELINE

Setup in 1-2 weeks.

Four phases, SET-team operated. Plus 90 days white-glove support post-launch.

Step 1
Discovery + brand audit
3 days
Workshop to map your brand, audit assets, pick L2 options.
Step 2
Brand application
3 days
SET team configures L2 selections + applies your L3 assets to the framework.
Step 3
Content onboarding
3 days
Migration or new entry. Integrations (Bandcamp, RA, IG).
Step 4
QA + launch + training
3-5 days
Quality pass, soft launch, team training session, hand-off docs.
Total: 1-2 weeks · plus 90 days white-glove post-launch support.
05 · AT A GLANCE

Locked vs Curated vs Open.

A single map of what SET decides, what you pick from our catalog, and what you bring.

Level Scope Operated by
Locked Layout system · grid · interaction · data model · performance · accessibility · security · infrastructure SET — fixed
Curated Layout variant · type pair · palette · photo treatment · motion intensity · section order SET team @ onboarding
Open Logo SVG · photography library · copy & voice · custom domain · brand hex color You provide
06 · ENTERPRISE

More rope. Same guarantees.

Per chi ha bisogno di andare oltre il catalogo curato, mantenendo le garanzie di framework.

Enterprise · €2.999/mo
Enterprise tier unlocks:
  • Removable "Powered by SET" footer
  • Custom CSS injection per tenant (within L1 safety guardrails)
  • Dedicated tenant infrastructure (isolated DB + edge)
  • SLA 99.95% with credits
  • API access — read/write tenant data
Note: Enterprise is still NOT a free-form design system. Enterprise gives more rope; the framework guarantees (performance, accessibility, security, data model) still hold.

See it live on agency-landing.html
AFG Records uses SET with their orange brand (#FF6B35). Same layout, different accent.

Open AFG Records →