12-col desktop · 4-col mobile · clamp() spacing
The Brand
Configurator
for the electronic music industry.
Same platform, your brand. Booking sheet for agency & label, lineup page for festival, programming calendar for club, event archive for venue. Same SET adapter, single data layer, specific viewer for whoever opens it.
Finally a system, not 200 PDFs lost in inboxes.
The multi-edition archive is what we've been looking for over 5 years. Webflow dies after every festival.
25 years of programming scattered across Facebook. Finally having a real archive changes everything.
Four audiences, one system.
Agency & Label
Booking sheet per artist, multi-roster dashboard, versioned riders, fee tiers. 1–2 week setup.
See Agency tierFestival
Lineup page per edition, multi-year archive, stage scheduling, press partner kit. Extended 3–4 week setup.
See Festival tierClub
Programming calendar, residents directory, permanent night archive, ticketing-ready. Extended 3–4 week setup.
See Club tierVenue Lite
Simplified version for local venues: events calendar, basic branding, listing. Waitlist open.
Join the waitlistThe electronic music industry lives on PDFs, Linktree and Squarespace stuck in 2023. You see it immediately.
Agencies sending EPKs as v_final_FINAL_v3.pdf. Festivals with the lineup page on a custom Webflow that ages the day after the edition ends. Clubs with 20 years of programming history scattered across 8,000 Instagram posts nobody can find again. Generalist tools on a specific industry.
Every Friday the same PDF goes out to twenty promoters. Every new lineup needs the site rebuilt. Every night that goes up on Facebook disappears two weeks later. When the rider, the stage plot or the night change, someone gets the wrong version.
One system, four viewers. Booking sheet for agencies. Lineup page for festivals. Programming calendar for clubs. Event archive for venues. Same SET adapter, single data layer, specific viewer for whoever opens it.
We do it by hand, with you, in studio. A Brand Configurator: same platform, your brand. 1–2 week setup (3–4 for festival/club extended) — not a month of templates, not a year of consulting.
The features, for whoever uses them.
Eight modules per segment. Same SET adapter, specific viewer. Switch tabs to see features for agency, festival or club.
EPK Builder
Custom EPK for every artist on the roster — not a template, an editorial system.
- Bio, press, video, mix, gallery
- Versioning per season or release
- Brand-consistent PDF export
Design System
Tokens, typography, palette and components unified across the entire agency roster.
- Centralized brand kit
- Cross-artist visual consistency
- Auto-applied to every EPK
Rider Library
Technical & hospitality riders versioned, always aligned, never lost in email.
- Tech specs, stage plot, input list
- Hospitality, travel, accommodation
- Automatic versioning by date
Short Link
One agency domain, one link per artist, shareable in 1 click.
- set.fm/agency/artist
- Custom domain on Mid+ tier
- Auto-generated QR code
Fee & Availability
Calibrated fee transparency: public, internal, on-request. Availability calendar.
- 3 fee visibility levels
- Calendar sync (Google/iCal)
- Hold/option/confirmed states
Booking Analytics
Know who's looking at the EPK, from where, and what they download. Insight to close deals.
- Page views per artist
- Promoter location & device
- Download tracking (PDF, rider)
Music Integration
Embed Spotify, SoundCloud, Beatport, YouTube. Live updates without rebuilding the EPK.
- Auto-sync release feed
- Season mix highlighted
- Streaming numbers visible
Agency Dashboard
Single multi-artist view: roster, performance, renewals, contracts.
- Top 10 by demand metrics
- Roster health score
- Contract renewal alerts
Lineup Builder
Brand-led lineup page per edition, with stage scheduling and set-type tagging.
- Multi-stage view
- Set type · DJ · live · b2b · live AV
- Headline highlighting per stage
Edition Archive
Multi-year archive that becomes an identity asset + permanent SEO indexing.
- Edition-by-edition history
- Photo · video · set rec
- Cross-edition discovery
Stage Scheduling
Multi-stage drag-drop timeline with conflict detection and clash prevention.
- Drag-drop timeline
- Clash detection auto
- Stage logistics + tech crew
Press Partner Kit
Centralized download of HD photos, copy, brand assets for accredited journalists.
- HD photo download (auth)
- Copy per outlet · multi-language
- Logo · brand archive
Sponsor Matrix
Modular sponsor tiers with per-touchpoint visibility, ROI tracking, asset deliverables.
- Configurable tier 1/2/3/4
- Visibility per touchpoint
- Sponsor analytics dashboard
Ticketing Sync
Dice, Tixel, RA Tickets integration (M9+). Native embed, pre-sale tracking.
- Dice · Tixel · AXS · RA Tix
- Pre-sale + early bird
- Conversion analytics
Cross-edition Analytics
Edition '24 vs '25 vs '26 comparison. Cohort, retention, lineup performance.
- Edition vs edition
- Audience cohort growth
- Artist demand heat-map
Festival Dashboard
Operator console: lineup status, booking inbox, sponsor commitment, ticketing pre-sale.
- Edition planner timeline
- Booking inbox kanban
- Sponsor commitment %
Programming Calendar
Weekly / monthly / list calendar. Multi-room, color-coded by night series.
- Month · week · daily view
- Multi-room timeline
- Color-code per series
Residents Directory
Resident DJ profiles with bio, set sample, set frequency, community ranking.
- Bio + SoundCloud set sample
- Frequency over last 12 months
- Genre tag · ranking
Night Archive
Every night becomes a permanent page with lineup, photos, set recordings. An identity asset.
- Permanent page per night
- Photo + set rec import
- Dynamic SEO indexing
Multi-room View
Parallel programming room1 / room2 / room3 with tech crew + capacity per room.
- 3+ manageable rooms
- Automatic capacity check
- Tech crew schedule
Event Proposals
Inbox for DJ pitches, partnership series, takeover proposals — curated pipeline.
- DJ pitch inbox + sample
- Partnership series request
- Pipeline stage tracking
Ticketing Ready
Dice, RA Tickets, AXS integration (M9+). Ticket pre-sale per night, sold-out alerts.
- Dice · RA · AXS embed
- Pre-sale per night
- Sold-out auto-notification
Genre Mix Analytics
Genre distribution across programming, audience response, peak nights per genre.
- Genre distribution %
- Sold-out rate per genre
- Audience demographics
Club Dashboard
Operator console: current programming, active residents, event proposals, night archive.
- Live programming calendar
- Residents activity feed
- Archive 2003 → today
This is how an artist looks on SET.
Six artists from the sample roster. Click a name to open the full sample EPK.
NUR
SHAR
LYZZA
ELEMENT
KURO
VEL
Built on four points of view. Agency · Label · Festival · Club.
The same system becomes four different tools. Change who uses it, change what whoever opens it sees.
Roster in a curated system.
Manage 15–80 artists without losing the thread. Multi-roster dashboard, fee tier per region, versioned rider, aggregate analytics for the review meeting.
- Multi-roster dashboard
- Fee tier + rider library
- Per-artist permissions
- Inbound booking inquiry
Brand-led lineup, permanent archive.
Single-edition or multi-year. Drag-drop stage scheduling, press partner kit, modular sponsor matrix, ticketing-ready Dice/RA. Archive becomes identity.
- Multi-stage lineup builder
- Multi-year archive + SEO
- Sponsor tier matrix
- Cross-edition analytics
Programming calendar, night archive.
Month / week / list, multi-room, color-coded by night series. Residents directory with bio + frequency. 20+ years of programming archive becomes narrative.
- Multi-room programming
- Residents directory
- Permanent per-night archive
- Event proposals inbox
Self-serve for local venues.
Simplified version for venues with occasional events. Self-serve events calendar, basic branding, public listing. Sub-€250/mo. Waitlist open.
- Self-serve calendar
- Basic branding · 3 presets
- Public SEO listing
- Monthly email digest
Same core, four configurations.
SET is a single core platform. Design system, multi-tenant, public/internal toggle, edge-cached performance — the same for everyone. What changes per segment is the adapted data model and the primary view. Same product, 4 deep configurations.
contains Artist roster Festival
contains recurring Editions Club
contains Residents + Programming Venue
contains occasional Events
production-ready 3–4 weeks
extended · data model 3–4 weeks
extended Q1 2027
waitlist · self-serve
4 setup steps · 1–2 weeks
Discovery + brand audit
Short-form workshop: brand, audience, workflow, existing assets. Output: operational brief for the SET team.
Brand application
The SET team applies your brand to the framework: logo, palette (AA-safe), type pairing, layout variant, photography treatment, motion intensity.
Content onboarding
Roster / artists / events / archive migration. Asset upload (photos, mixes, riders). Base integrations activated.
QA, launch + training
Multi-device testing, live launch, internal team training. 90-day white-glove support from go-live: tuning, iteration, fixes.
Total 1–2 weeks · Festival / Club extended 3–4 weeks · 90-day post-launch white-glove included in all tiers
What SET doesn't do, and doesn't pretend to do.
Same platform, your configuration.
Three levels: what's locked, what you pick, what you bring. The SET team configures L2 with you during the 1–2 week onboarding. L3 is asset upload. L1 stays the same for every tenant — it's why every set.fm page is fast, consistent, accessible.
Fixed by SET — identical across every tenant.
Hero · sections · subsections · footer primitives
Modals · tabs · accordions · keyboard nav
Tenant / agency / artist / event · RLS per tenant
Edge-cached · ISR · p95 < 800ms · AVIF/WebP
WCAG 2.2 AA · reduced-motion · focus rings · ARIA
Why: fast, consistent, accessible — without per-tenant maintenance overhead.
Configured with you — 6 catalog choices during onboarding.
5 hero variants
Composition — pick one during brand discoveryLocked once selected · editable on contract renewal
6 type pairs
Display + mono — all optimized for UI densityPre-validated for legibility at all sizes
8 palettes
AA contrast validated · custom hex via L3All combinations pass WCAG 2.2 AA on text + UI surfaces
4 photo treatments
SET applies your photos via the chosen systemTreatment locks aspect ratios, crops, overlays automatically
3 motion levels
prefers-reduced-motion always respectedAffects parallax, fades, hover transitions globally
Section ordering
Pick which sections show, in which order- 01Hero
- 02Manifesto
- 03Music
- 04Live
- 05Press
- 06Contact
Configured once during onboarding · changes via support ticket
What you bring — uploaded once during content onboarding.
Four segments, four pricings.
Productized service + platform. One-off setup, monthly from month 3, pricing frozen up to 24 months.
Agency and label up to 15 artists. 1–2 week setup, brand applied to the SET framework, live launch.
- 1–2 week setup
- Brand applied to framework
- ≤ 15 artists
- Music integration
- Versioned rider library
- 90-day white-glove onboarding
- Monthly analytics
Agency with 16–40 artists. 1–2 week setup, extended brand application, advanced support.
- Everything in Studio
- 16–40 artists
- Design system web + email
- Priority support 4h
- Monthly drop coaching
- White-label option
Agency with 41–80 artists or label with strong identity. 2-week setup, dedicated account manager.
- Everything in Agency
- 41–80 artists
- Custom DS release/series
- API access (Gigwell, RA)
- Dedicated account manager
- 5+ onboardings / year
Major label / multi-network 80+ artists. Custom build, SLA, dedicated integrations.
- Everything in Network
- Unlimited custom build
- SLA 99.9%
- Dedicated engineering hours
- Multiple account teams
Self-serve Agency platform-only available from Q1 2027 · €199/mo
Single-edition or one-off festival. 1 event/year, lineup page + permanent archive.
- Extended 3–4 week setup
- 1 event / year
- Brand applied to framework
- Stage scheduling
- Press partner kit
- Multi-stage view
Festival with multiple editions or recurring series. 2–4 events/year with multi-year archive.
- Everything in Edition
- 2–4 events / year
- Multi-year archive
- Cross-edition analytics
- Sponsor kit per edition
- Press partner area
Operators with 5+ events/year or festival with affiliated label. Complete year-round programming.
- Everything in Series
- 5+ events / year
- Year-round programming
- Multi-stage + multi-venue
- Sponsor tier matrix
- Dedicated account manager
Sónar · ADE · DGTL-tier. Custom build, ticketing integrations, hospitality, broadcast.
- Everything in Calendar
- Custom integrations
- Ticketing (Dice, Tixel, AXS)
- Broadcast / live streaming
- Multi-language
- Dedicated engineering
Festival tiers available with extended setup · 3–4 weeks (multi-edition data model)
Small / medium clubs with residency program. ≤ 12 residents, ~20 events / year.
- Extended 3–4 week setup
- ≤ 12 residents
- ~20 events / year
- Programming calendar
- Residents directory
- Night archive
Established club with active programming. ≤ 25 residents, 40–80 events / year.
- Everything in Residence
- ≤ 25 residents
- 40–80 events / year
- Multi-room calendar
- Sponsorship kit
- Press partner area
Berghain / fabric / DC10-tier. Multi-room, 100+ events / year, rich historical archive.
- Everything in Program
- Multi-room
- 100+ events / year
- Historical archive
- Ticketing integration
- Dedicated team
Club tiers available with extended setup · 3–4 weeks (programming + archive data model)
Local venue / bar / small club with occasional events. ≤ 50 events/year.
- Self-serve events calendar
- ≤ 50 events / year
- Basic branding
- Public listing
- Monthly email digest
Mid-size venue with own identity. 50–150 events/year, custom branding.
- Everything in Local Lite
- 50–150 events / year
- Custom branding
- Basic sponsor area
- Newsletter integration
Early access · Q1 2027. Limited waitlist spots · staggered onboarding.
Specs configured for your segment.
Specs change based on who you are. Use the switcher below or the pricing above — they're synced.
| Feature | 01Studio | 02Agency · most picked | 03Network | 04Enterprise |
|---|---|---|---|---|
| Pricing | ||||
| One-off setup | €5.500 | €9.500 | €13.500 | €24.500 |
| Monthly ongoing | €399 | €699 | €1.099 | €1.999+ |
| Size | ||||
| Max roster artists | 15 | 40 | 80 | Unlimited |
| Setup time | 1–2 weeks | 1–2 weeks | 2 weeks | Custom |
| Setup deliverable | ||||
| Discovery workshop | ✓ | ✓ | ✓ esteso | ✓ multi-stakeholder |
| Brand application | Framework SET + brand | + email templates | + release/series variants | White-label · multi-brand |
| Roster onboarding 1-a-1 | ✓ | ✓ | ✓ esteso | Continuous |
| Brand kit Figma export | — | ✓ | ✓ | ✓ + system docs |
| Ongoing service | ||||
| Priority support | 24h | 4h | 2h | SLA 99.9% |
| New artists onboarded / year | — | 3 | 5+ | Unlimited |
| Dedicated account manager | — | — | ✓ | ✓ team |
| Platform feature | ||||
| EPK Builder · multi-roster | ✓ | ✓ | ✓ | ✓ |
| Native music integration | ✓ | ✓ | ✓ | ✓ |
| Versioned rider library | ✓ | ✓ | ✓ | ✓ + audit log |
| Fee tier per region | ✓ | ✓ | ✓ | ✓ |
| Booking analytics | Basic | Advanced | + Export CSV | + API access |
| White-label | — | Opt. | ✓ | ✓ full |
| API access (Gigwell · RA) | — | — | ✓ read | ✓ read/write |
| Feature | 01Edition | 02Series · most picked | 03Calendar | 04Enterprise |
|---|---|---|---|---|
| Pricing | ||||
| One-off setup | €18.500 | €28.500 | €42.000 | €65.000 |
| Monthly ongoing | €499 | €899 | €1.499 | €2.999+ |
| Size | ||||
| Events / year | 1 | 2–4 | 5+ | Illimitato · multi-format |
| Setup time | 3–4 weeks | 3–4 weeks | 4 weeks | 4–6 weeks |
| Lineup page | ||||
| Stage scheduling | Single + 2nd | Multi-stage | Multi-stage + venue | Multi-venue |
| Set type tagging | DJ · live | + b2b · live AV | All + workshop | Custom |
| Headline highlighting | ✓ | ✓ | ✓ per stage | ✓ dynamic |
| Multi-year archive | — | ✓ 2–4 editions | ✓ unlimited | ✓ + SEO indexing |
| Operator workflow | ||||
| Press partner kit | ✓ | ✓ + photo download HD | ✓ + brand archive | ✓ multi-language |
| Sponsor tier matrix | 2 tier | 4 tier | Custom + analytics | Programmatic |
| Cross-edition analytics | — | ✓ | ✓ + cohort | ✓ + ML insights |
| Ticketing integration | Dice (M9+) | Dice + Tixel (M9+) | + RA Tickets (M9+) | + AXS · custom |
| Integrazione ecosistema | ||||
| EPK artists embed (se su SET) | ✓ | ✓ | ✓ | ✓ + booking inquiry routing |
| Hospitality / travel docs | — | ✓ | ✓ | ✓ multi-stakeholder |
| Broadcast / live streaming | — | — | Opt. | ✓ integrated |
| Dedicated account manager | — | — | ✓ | ✓ team |
| Feature | 01Residence | 02Program · most picked | 03Institution |
|---|---|---|---|
| Pricing | |||
| One-off setup | €11.500 | €17.500 | €28.500 |
| Monthly ongoing | €599 | €899 | €1.599+ |
| Size | |||
| Residents | ≤ 12 | ≤ 25 | Unlimited |
| Events / year | ~20 | 40–80 | 100+ |
| Setup time | 3–4 weeks | 3–4 weeks | 4–6 weeks |
| Programming | |||
| Calendar views | Month · week | + List · daily | + Multi-room timeline |
| Supported rooms | 1 | 2–3 | Unlimited multi-room |
| Color-coded per night | — | ✓ | ✓ + series |
| Residents directory | ✓ basic | ✓ + bio + set sample | ✓ extended + frequency |
| Night archive | |||
| Event history | 1 year | 3 years | Unlimited |
| Photo / set rec | Manual | Auto-import | Auto + AI tagging |
| SEO indexing | Basic | ✓ | ✓ + dynamic sitemap |
| Operator features | |||
| Sponsorship kit | — | ✓ 2 tier | ✓ custom + analytics |
| Ticketing integration | — | Dice (M9+) | Dice + RA + AXS |
| Press partner area | — | ✓ | ✓ + brand archive |
| Dedicated account manager | — | — | ✓ team |
| Feature | 01Local Lite | 02Local Custom |
|---|---|---|
| Pricing (early access Q1 2027) | ||
| One-off setup | €1.900 | €3.900 |
| Monthly ongoing | €149 | €249 |
| Dimensione | ||
| Events / year | ≤ 50 | 50–150 |
| Setup | Self-serve · 1 week | Light onboarding · 2 weeks |
| Feature | ||
| Events calendar | ✓ self-serve | ✓ + recurring patterns |
| Branding | Basic (3 presets) | Custom (logo · palette · type) |
| Public SEO listing | ✓ | ✓ + custom open graph |
| Monthly email digest | ✓ template | ✓ + custom send |
| Sponsor area | — | Basic · 1 tier |
| Newsletter integration | — | Mailchimp · Resend |
| Support | ||
| Support | Email (72h) | Email priority (48h) |
The questions we always get asked.
SET is not a page builder. It's a productized brand configurator: same platform for every tenant, your brand applied on top. Layout, data model, performance, accessibility are locked (that's what makes quality). Type pairing, palette, photography treatment, motion are curated (3–5 options curated by the SET team). Logo, photos, copy, domain are open (you upload them). Linktree is a generic link. Squarespace is a template. SET is your agency's booking framework.
No. SET is complementary. Gigwell and Stagent are backend booking software — contracts, invoicing, settlement. SET is the public front-end: the EPK the promoter opens when the agency sends the link. The two coexist.
Because it's not a self-serve template. In 1–2 weeks we do brand audit (3 days to understand who you are musically and visually), brand application (3 days where the SET team configures the curated L2 choices around your brand), content onboarding (3 days of roster, photos, mixes, riders migration) and QA + launch + training (3–5 days to test and train the team). One day isn't enough to migrate a 15+ artist roster with consistent identity. Eight weeks is too many because the framework is already written — what we pay for is your brand applied on top, not a design system from scratch.
You move to the next tier with a proportional upgrade fee (no double setup). The design system stays yours, already-onboarded artists stay, new ones are added.
The current model is hand-sold, not self-serve. Book a call, we'll show you 2–3 case studies of agencies similar to yours, we discuss whether it makes sense. Self-serve at €199/month arrives in Q1 2027.
Yes. Each artist has their own access, edits inline (bio, gallery, music, rider) from mobile or desktop. The agency has permission control: decides what the artist can change alone and what goes through review.
Yes. The Festival tiers include lineup page, multi-edition archive, stage scheduling, press partner kit and cross-edition analytics. Same SET framework, viewer adapted to the event format, your brand applied on top. Extended 3–4 week setup for the multi-edition data structure.
Yes. The Club tiers include programming calendar (daily / weekly / monthly), residents directory, historical night archive, ticketing-ready. From Residence (≤12 residents) to Institution (Berghain / fabric-tier multi-room). Extended 3–4 week setup (programming + archive migration).
Yes. The Edition tier (Festival) is designed for single-edition festivals or recurring one-off events. Extended 3–4 week setup, permanent archive that transforms into Series tier when you add subsequent editions.
Let's build your agency's EPK system.
Full setup in 1–2 weeks. Your brand applied to the SET framework. White-glove roster onboarding + 90 days post-launch. One call to see if it makes sense.
No spam. Just release updates.