The Brand
Configurator
for the electronic music industry.

Same platform, your brand. Booking sheet for agency & label, lineup page for festival, programming calendar for club, event archive for venue. Same SET adapter, single data layer, specific viewer for whoever opens it.

Setup 1–4weeks
Format Productizedservice + platform
From €5,500setup · agency
In discovery · Q2 2026 12 operators in conversation · 4 active design partners · Launch wave · Q3 2026
Finally a system, not 200 PDFs lost in inboxes.
Booking agency · Italy · 22 artists
The multi-edition archive is what we've been looking for over 5 years. Webflow dies after every festival.
Festival operator · EU · 3 editions
25 years of programming scattered across Facebook. Finally having a real archive changes everything.
Club institution · Berlin-aligned · 25y
Built in Rome · launching 2026 EPK · Lineup · Programming · Archive
01 — Manifesto

The electronic music industry lives on PDFs, Linktree and Squarespace stuck in 2023. You see it immediately.

Agencies sending EPKs as v_final_FINAL_v3.pdf. Festivals with the lineup page on a custom Webflow that ages the day after the edition ends. Clubs with 20 years of programming history scattered across 8,000 Instagram posts nobody can find again. Generalist tools on a specific industry.

Every Friday the same PDF goes out to twenty promoters. Every new lineup needs the site rebuilt. Every night that goes up on Facebook disappears two weeks later. When the rider, the stage plot or the night change, someone gets the wrong version.

One system, four viewers. Booking sheet for agencies. Lineup page for festivals. Programming calendar for clubs. Event archive for venues. Same SET adapter, single data layer, specific viewer for whoever opens it.

We do it by hand, with you, in studio. A Brand Configurator: same platform, your brand. 1–2 week setup (3–4 for festival/club extended) — not a month of templates, not a year of consulting.

02 — Features

The features, for whoever uses them.

Eight modules per segment. Same SET adapter, specific viewer. Switch tabs to see features for agency, festival or club.

03 — Sample

This is how an artist looks on SET.

Six artists from the sample roster. Click a name to open the full sample EPK.

04 — For who

Built on four points of view. Agency · Label · Festival · Club.

The same system becomes four different tools. Change who uses it, change what whoever opens it sees.

A — Agency & Label

Roster in a curated system.

Manage 15–80 artists without losing the thread. Multi-roster dashboard, fee tier per region, versioned rider, aggregate analytics for the review meeting.

  • Multi-roster dashboard
  • Fee tier + rider library
  • Per-artist permissions
  • Inbound booking inquiry
See Agency tier →
B — Festival

Brand-led lineup, permanent archive.

Single-edition or multi-year. Drag-drop stage scheduling, press partner kit, modular sponsor matrix, ticketing-ready Dice/RA. Archive becomes identity.

  • Multi-stage lineup builder
  • Multi-year archive + SEO
  • Sponsor tier matrix
  • Cross-edition analytics
See Festival tier →
C — Club

Programming calendar, night archive.

Month / week / list, multi-room, color-coded by night series. Residents directory with bio + frequency. 20+ years of programming archive becomes narrative.

  • Multi-room programming
  • Residents directory
  • Permanent per-night archive
  • Event proposals inbox
See Club tier →
D — Venue Lite · Q1 '27

Self-serve for local venues.

Simplified version for venues with occasional events. Self-serve events calendar, basic branding, public listing. Sub-€250/mo. Waitlist open.

  • Self-serve calendar
  • Basic branding · 3 presets
  • Public SEO listing
  • Monthly email digest
Join the waitlist →
How it works

Same core, four configurations.

SET is a single core platform. Design system, multi-tenant, public/internal toggle, edge-cached performance — the same for everyone. What changes per segment is the adapted data model and the primary view. Same product, 4 deep configurations.

Agency & Label Festival Club Venue Lite
What stays the same
Core platform Multi-tenant · SET-built design system · Public/Internal view toggle · Mobile-first · Edge-cached performance · Granular permission system · Native IT/EN
What changes per segment
Tenant entity Agency / Label
contains Artist roster
Festival
contains recurring Editions
Club
contains Residents + Programming
Venue
contains occasional Events
Primary view Roster grid + artist EPK page Lineup page per edition Programming calendar + residents Events listing
Sub-entities Artist · Release · Rider Edition · Stage · Lineup_slot Resident · Night · Room Event · simple
Integrations Spotify · SC · Gigwell · RA Dice · Tixel · AXS · sponsor CRM Dice · RA Tickets · Mailchimp Mailchimp · IG embed
Setup time 1–2 weeks
production-ready
3–4 weeks
extended · data model
3–4 weeks
extended
Q1 2027
waitlist · self-serve

4 setup steps · 1–2 weeks

01 · 3d

Discovery + brand audit

Short-form workshop: brand, audience, workflow, existing assets. Output: operational brief for the SET team.

02 · 3d

Brand application

The SET team applies your brand to the framework: logo, palette (AA-safe), type pairing, layout variant, photography treatment, motion intensity.

03 · 3d

Content onboarding

Roster / artists / events / archive migration. Asset upload (photos, mixes, riders). Base integrations activated.

04 · 3–5d

QA, launch + training

Multi-device testing, live launch, internal team training. 90-day white-glove support from go-live: tuning, iteration, fixes.

Total 1–2 weeks · Festival / Club extended 3–4 weeks · 90-day post-launch white-glove included in all tiers

What's NOT included

What SET doesn't do, and doesn't pretend to do.

× Direct ticket sales (we integrate Dice / RA / AXS, not replace them)
× Photo / video shooting (you bring the assets, we orchestrate them)
× Direct artist booking (we are the front-end, not the agency)
× Marketing campaign management (no media planning, no performance copywriting)
× Multi-language beyond native IT / EN (DE / ES / FR / NL on request from Calendar+ tier)
04b — Config

Same platform, your configuration.

Three levels: what's locked, what you pick, what you bring. The SET team configures L2 with you during the 1–2 week onboarding. L3 is asset upload. L1 stays the same for every tenant — it's why every set.fm page is fast, consistent, accessible.

Fixed by SET — identical across every tenant.

L1.1 Layout grids

12-col desktop · 4-col mobile · clamp() spacing

L1.2 Section anatomy

Hero · sections · subsections · footer primitives

L1.3 Interaction patterns

Modals · tabs · accordions · keyboard nav

L1.4 Permission + data model

Tenant / agency / artist / event · RLS per tenant

L1.5 Performance specs

Edge-cached · ISR · p95 < 800ms · AVIF/WebP

L1.6 Accessibility AA

WCAG 2.2 AA · reduced-motion · focus rings · ARIA

Why: fast, consistent, accessible — without per-tenant maintenance overhead.

Operated by SET team Setup · 1–2 weeks Festival tier · 3–4 weeks

No drag-drop visual builder. L2 catalog choices are configured by the SET team during onboarding. L3 is your asset upload. Enterprise tier unlocks: removable "Powered by SET" footer, custom CSS injection within L1 safety guardrails, dedicated tenant infrastructure, API access.

See it live →
05 — Pricing

Four segments, four pricings.

Productized service + platform. One-off setup, monthly from month 3, pricing frozen up to 24 months.

Agency & Label
01 — Studio
Studio

Agency and label up to 15 artists. 1–2 week setup, brand applied to the SET framework, live launch.

Setup€5.500one-off
Then / month€399from month 3
  • 1–2 week setup
  • Brand applied to framework
  • ≤ 15 artists
  • Music integration
  • Versioned rider library
  • 90-day white-glove onboarding
  • Monthly analytics
03 — Network
Network

Agency with 41–80 artists or label with strong identity. 2-week setup, dedicated account manager.

Setup€13.500one-off
Then / month€1.099from month 3
  • Everything in Agency
  • 41–80 artists
  • Custom DS release/series
  • API access (Gigwell, RA)
  • Dedicated account manager
  • 5+ onboardings / year
04 — Enterprise
Enterprise

Major label / multi-network 80+ artists. Custom build, SLA, dedicated integrations.

Setup · from€24.500custom scope
Then / month€1.999+SLA enterprise
  • Everything in Network
  • Unlimited custom build
  • SLA 99.9%
  • Dedicated engineering hours
  • Multiple account teams

Self-serve Agency platform-only available from Q1 2027 · €199/mo

Festival
01 — Edition
Edition

Single-edition or one-off festival. 1 event/year, lineup page + permanent archive.

Setup€18.500one-off
Then / month€499from month 3
  • Extended 3–4 week setup
  • 1 event / year
  • Brand applied to framework
  • Stage scheduling
  • Press partner kit
  • Multi-stage view
03 — Calendar
Calendar

Operators with 5+ events/year or festival with affiliated label. Complete year-round programming.

Setup€42.000one-off
Then / month€1.499from month 3
  • Everything in Series
  • 5+ events / year
  • Year-round programming
  • Multi-stage + multi-venue
  • Sponsor tier matrix
  • Dedicated account manager
04 — Enterprise
Enterprise

Sónar · ADE · DGTL-tier. Custom build, ticketing integrations, hospitality, broadcast.

Setup · from€65.000custom scope
Then / month€2.999+SLA enterprise
  • Everything in Calendar
  • Custom integrations
  • Ticketing (Dice, Tixel, AXS)
  • Broadcast / live streaming
  • Multi-language
  • Dedicated engineering

Festival tiers available with extended setup · 3–4 weeks (multi-edition data model)

Club
01 — Residence
Residence

Small / medium clubs with residency program. ≤ 12 residents, ~20 events / year.

Setup€11.500one-off
Then / month€599from month 3
  • Extended 3–4 week setup
  • ≤ 12 residents
  • ~20 events / year
  • Programming calendar
  • Residents directory
  • Night archive
03 — Institution
Institution

Berghain / fabric / DC10-tier. Multi-room, 100+ events / year, rich historical archive.

Setup · from€28.500custom scope
Then / month€1.599+SLA
  • Everything in Program
  • Multi-room
  • 100+ events / year
  • Historical archive
  • Ticketing integration
  • Dedicated team

Club tiers available with extended setup · 3–4 weeks (programming + archive data model)

Venue Lite · Q1 '27
01 — Local LiteWaitlist
Local Lite

Local venue / bar / small club with occasional events. ≤ 50 events/year.

Setup€1.900one-off
Then / month€149from month 3
  • Self-serve events calendar
  • ≤ 50 events / year
  • Basic branding
  • Public listing
  • Monthly email digest
02 — Local CustomWaitlist
Local Custom

Mid-size venue with own identity. 50–150 events/year, custom branding.

Setup€3.900one-off
Then / month€249from month 3
  • Everything in Local Lite
  • 50–150 events / year
  • Custom branding
  • Basic sponsor area
  • Newsletter integration

Early access · Q1 2027. Limited waitlist spots · staggered onboarding.

06 — Specs

Specs configured for your segment.

Specs change based on who you are. Use the switcher below or the pricing above — they're synced.

Feature 01Studio 02Agency · most picked 03Network 04Enterprise
Pricing
One-off setup€5.500€13.500€24.500
Monthly ongoing€399€1.099€1.999+
Size
Max roster artists1580Unlimited
Setup time1–2 weeks2 weeksCustom
Setup deliverable
Discovery workshop✓ esteso✓ multi-stakeholder
Brand applicationFramework SET + brand+ release/series variantsWhite-label · multi-brand
Roster onboarding 1-a-1✓ estesoContinuous
Brand kit Figma export✓ + system docs
Ongoing service
Priority support24h2hSLA 99.9%
New artists onboarded / year5+Unlimited
Dedicated account manager✓ team
Platform feature
EPK Builder · multi-roster
Native music integration
Versioned rider library✓ + audit log
Fee tier per region
Booking analyticsBasic+ Export CSV+ API access
White-label✓ full
API access (Gigwell · RA)✓ read✓ read/write
Feature 01Edition 02Series · most picked 03Calendar 04Enterprise
Pricing
One-off setup€18.500€42.000€65.000
Monthly ongoing€499€1.499€2.999+
Size
Events / year15+Illimitato · multi-format
Setup time3–4 weeks4 weeks4–6 weeks
Lineup page
Stage schedulingSingle + 2ndMulti-stage + venueMulti-venue
Set type taggingDJ · liveAll + workshopCustom
Headline highlighting✓ per stage✓ dynamic
Multi-year archive✓ unlimited✓ + SEO indexing
Operator workflow
Press partner kit✓ + brand archive✓ multi-language
Sponsor tier matrix2 tierCustom + analyticsProgrammatic
Cross-edition analytics✓ + cohort✓ + ML insights
Ticketing integrationDice (M9+)+ RA Tickets (M9+)+ AXS · custom
Integrazione ecosistema
EPK artists embed (se su SET)✓ + booking inquiry routing
Hospitality / travel docs✓ multi-stakeholder
Broadcast / live streamingOpt.✓ integrated
Dedicated account manager✓ team
Feature 01Residence 02Program · most picked 03Institution
Pricing
One-off setup€11.500€28.500
Monthly ongoing€599€1.599+
Size
Residents≤ 12Unlimited
Events / year~20100+
Setup time3–4 weeks4–6 weeks
Programming
Calendar viewsMonth · week+ Multi-room timeline
Supported rooms1Unlimited multi-room
Color-coded per night✓ + series
Residents directory✓ basic✓ extended + frequency
Night archive
Event history1 yearUnlimited
Photo / set recManualAuto + AI tagging
SEO indexingBasic✓ + dynamic sitemap
Operator features
Sponsorship kit✓ custom + analytics
Ticketing integrationDice + RA + AXS
Press partner area✓ + brand archive
Dedicated account manager✓ team
Feature 01Local Lite 02Local Custom
Pricing (early access Q1 2027)
One-off setup€1.900€3.900
Monthly ongoing€149€249
Dimensione
Events / year≤ 5050–150
SetupSelf-serve · 1 weekLight onboarding · 2 weeks
Feature
Events calendar✓ self-serve✓ + recurring patterns
BrandingBasic (3 presets)Custom (logo · palette · type)
Public SEO listing✓ + custom open graph
Monthly email digest✓ template✓ + custom send
Sponsor areaBasic · 1 tier
Newsletter integrationMailchimp · Resend
Support
SupportEmail (72h)Email priority (48h)
07 — FAQ

The questions we always get asked.

SET is not a page builder. It's a productized brand configurator: same platform for every tenant, your brand applied on top. Layout, data model, performance, accessibility are locked (that's what makes quality). Type pairing, palette, photography treatment, motion are curated (3–5 options curated by the SET team). Logo, photos, copy, domain are open (you upload them). Linktree is a generic link. Squarespace is a template. SET is your agency's booking framework.

No. SET is complementary. Gigwell and Stagent are backend booking software — contracts, invoicing, settlement. SET is the public front-end: the EPK the promoter opens when the agency sends the link. The two coexist.

Because it's not a self-serve template. In 1–2 weeks we do brand audit (3 days to understand who you are musically and visually), brand application (3 days where the SET team configures the curated L2 choices around your brand), content onboarding (3 days of roster, photos, mixes, riders migration) and QA + launch + training (3–5 days to test and train the team). One day isn't enough to migrate a 15+ artist roster with consistent identity. Eight weeks is too many because the framework is already written — what we pay for is your brand applied on top, not a design system from scratch.

You move to the next tier with a proportional upgrade fee (no double setup). The design system stays yours, already-onboarded artists stay, new ones are added.

The current model is hand-sold, not self-serve. Book a call, we'll show you 2–3 case studies of agencies similar to yours, we discuss whether it makes sense. Self-serve at €199/month arrives in Q1 2027.

Yes. Each artist has their own access, edits inline (bio, gallery, music, rider) from mobile or desktop. The agency has permission control: decides what the artist can change alone and what goes through review.

Yes. The Festival tiers include lineup page, multi-edition archive, stage scheduling, press partner kit and cross-edition analytics. Same SET framework, viewer adapted to the event format, your brand applied on top. Extended 3–4 week setup for the multi-edition data structure.

Yes. The Club tiers include programming calendar (daily / weekly / monthly), residents directory, historical night archive, ticketing-ready. From Residence (≤12 residents) to Institution (Berghain / fabric-tier multi-room). Extended 3–4 week setup (programming + archive migration).

Yes. The Edition tier (Festival) is designed for single-edition festivals or recurring one-off events. Extended 3–4 week setup, permanent archive that transforms into Series tier when you add subsequent editions.

08 — Get in touch

Let's build your agency's EPK system.

Full setup in 1–2 weeks. Your brand applied to the SET framework. White-glove roster onboarding + 90 days post-launch. One call to see if it makes sense.

We'll be in touch soon.

We'll reach out within seven days with next steps.

No spam. Just release updates.

→ HUB